Jeans can be one of the most dreaded things women shop for. Most jeans have been focusing too much on size, not shape and never taking women’s curves into account…until now.

Formulated from the body scans and information Levi's gathered from 60,000 women around the world, the new Levi’s Curve ID Jeans introduce a new way to shop for and wear jeans. After analyzing their research, Levi’s designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes globally.

Style Editor and TV Personality Bobbie Thomas joins us to show viewers how the new fit system works using three models who are the same Curve ID “size” but with different shapes.

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